Selected work

Romeo Zúlu Investment Capital

Brand identity concept project for Romeo Zúlu Investment Capital. Romeo Zúlu is an investment firm specialising in funding web3 startups. I designed this brand identity whilst exploring options for my own personal brand.

Romeo Zúlu Investment Capital — the rz mark on a projecting shopfront sign
Date Nov, 2022
Location California
Role Branding
Type ConceptStartup

Problem

Design a logo and visual identity for a VC firm specialising in WEB3 startups. Create something minimal, sharp and clean to represent the culture of the VC firm.

Romeo Zúlu Investment Capital — the mark over a black swirl

Solution

I created a logo which uses negative space for a result which is super clean and crisp. I used abstract shapes as part of the brand to bring it to life.

Romeo Zúlu Investment Capital — the app icon beside a prism cube Romeo Zúlu Investment Capital — a poster and the brand’s typefaces
Romeo Zúlu Investment Capital — the mark on a billboard

Reflection

I was very happy to stumble onto this idea, would have been nice if there was a way to use it for RZV Studio but the ’V’ wasn’t playing ball.

Romeo Zúlu Investment Capital — an ID badge Romeo Zúlu Investment Capital — the website on a laptop