Selected work

Zainabia

Zainabia is a community centre in Southern California serving the needs of the Shia Muslim community. The mosque is named after the Prophet’s granddaughter, Sayeda Zainab. I knew from the outset that I wanted the brand identity to pay homage to her shrine in Damascus.

Zainabia — the brand on an outdoor banner sign, with business cards
Date August, 2024
Location California, USA
Role Branding
Type Client WorkNonprofit

Problem

The challenge was trying to use the letter forms to spell the word in a way that was clear to read, balanced but also closely resembled the shape of Sayeda Zainab’s shrine/dome.

Zainabia — the brand on a tote bag and apparel

Solution

I used other elements from the shrine such as the arches and colours to finalise the brand identity, and I am pleased with the results!

Zainabia — a stack of business cards Zainabia — the wordmark
Zainabia — printed posters
Zainabia — the process behind the logo