From logo design to a full visual identity, including motion, to define and transform your brand identity online.
I design the mark, then everything that has to live around it. Colour, type, motion, templates, and the guidelines that keep it consistent after I’ve handed it over. Most people come to me either with nothing, or with something they made early on that’s now holding them back.
A mark that works small, works in one colour, and means something once you know what it’s made of. I tend to get there through monograms and geometry rather than illustration, and you’ll see the thinking behind it, not just the final file.
The system around the logo: colour, type, layout, imagery and motion. Enough of it that your website, your deck and your Instagram grid look like the same company.
A document your team, and anyone you hire after me, can follow. Logo rules, colour values, type scale, spacing, and the things not to do. It’s the difference between a brand that still holds together in a year and one that quietly drifts.
The files you use day to day. Logo files in every format you’ll be asked for, social media templates, document and presentation templates, icons and illustrations. Set up so your team can make their own posts without breaking the brand.
Related work
Kash Akhtar
the monogram holds his initials, the form of someone running, and angles kept sharp like a surgical scalpel.
Zainabia
the letterforms had to read clearly and resemble the dome of Sayeda Zainab’s shrine at the same time.
Digital Boost
a refined logo, a friendlier palette and a new typography system, plus icons, illustrations, documents and social templates so they could run the brand themselves.
Contact
If you have a project that you’d like to work with me on, drop me a line.
Start project See the work